Calamansi Face Care Research free essay sample

Introduction Many teenagers nowadays often fuss and whines about their face. They are more conscious when it comes to their appearance. As teenagers, many adolescent boys and girls suffer from pimples and acne. Seeing the unwanted pimple, they buy many kinds of beauty and face care treatment which costs a lot of money. Furthermore, these commercial chemicals are often irritating to the skin and cause even worse effects to the skin. Seeing this problem, the researcher immediately thought about a skin care remedy that not only is cheap, but less irritating and most of all, effective. The researcher was trying to make use of cheap and easy to find ingredients for his ultimate elixir. As he was trying different concoctions and mixing loads of mixtures, he was most amazed in the effectivity of Calamansi (Citrofortunella microcarpa) and egg white mixture. He also found out that not only these kitchen regulars make useful ingredients for delicious food, but also an effective component in skin care treatments. We will write a custom essay sample on Calamansi Face Care Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Now, these delectable food ingredients will be tested as a breakthrough face treatment components and might change the face of skin treatment products everywhere. Background of the Study As the researcher sees that pimples and acne are common face problems, he immediately thought of a cheap but effective elixir that is safe to use and not skin-irritating. He discovered the potential of Calamansi and Egg whites. Therefore, the study, Calamansi (Citrofortunella microcarpa) Fruit and Egg Whites as Face Treatment was at hand. Statement of the Problem This study was sought to answer these questions: 1. Are calamansi fruit and egg whites effective against pimples and acne? 2. Is it better than the commercial brand? Hypothesis These hypotheses were formulated in the study: Null Hypothesis 1. Calamansi fruits and egg whites are not effective for face treaments. 2. Commercial brands are better than the Calamansi and egg white mixture. Alternative Hypothesis 1. Calamansi fruits and egg whites are effective for face treatment. 2. The Calamansi and egg white mixture is better than commercial brands. Significance of the Study This study will help adolescents to cope up with their face problems. Since this study will be centered to treating pimples and acne, many teenagers can benefit in this project for they will be successful in treating common face problems. Scope and Limitations This study was conducted the 1st and 2nd of March, 2014. It was conducted in Dili, Gasan, Marinduque. This study only is about treating face problems like pimples and acne. It is not applicable for some skin problems. Also, this only uses common and easy to find ingredients. Since some people can have allergic reactions to this, the researcher suggests to use it at your discretions. Chapter II REVIEW OF RELATED LITERATURE Calamansi (Citrofortunella microcarpa) Calamansi, Philippine lime – this versatile citrus fruit is the secret ingredient to many mouthwatering Filipino delicacies such as pancit palabok, Leyte kinilaw, beefsteak Tagalog, and arroz caldo. One of the most basic Filipino dipping sauces is made with soy sauce and calamansi juice, called toyomansi; and a simple, yet flavorful marinade is a blend of soy sauce, calamansi juice, vinegar, pepper, and garlic. While many growers see the calamansi as tiny decorative oranges and mostly ornamental, they are finding that the trees are problem free and easy to cultivate both indoors and out. They thrive inside the house in containers, as well as planted in the ground in tropical areas and zones with only occasional mild frosts. Calamansi is the result of a rare natural cross between two closely related genera, the Citrus and the Fortunella, and carries the characteristics of both the parents. The Fortunella parent, Kumquat, lends a dense shrubby habitat, small leaves and a hardy constitution, whereas the Citrus reticulata, Mandarin Orange, lends thorns, tasty fruit and ease of peeling. So the Calamansi has small, easy to peel fruit with the sour acid flavor. In Central Florida, calamansi trees yield abundant fruit throughout the year. When the trees are covered in blossoms, they emit an intoxicatingly sweet beautiful fragrance that carries with the breeze. Many of my neighbors and co-workers have been introduced with baskets of this sour, thin skinned citrus, learning how to make a refreshing drink that tastes much like lemonade: squeeze and strain the juice of several calamansi, add cold water, and sugar or honey to taste. It’s a superb source of vitamin C and has a light, yet unique flavor equivalent to freshly made lemonade with a tangerine essence. The fruits can be used just like you would limes, key limes, or lemons. So even if you don’t know how to cook any Filipino dishes, you can use to marinade and baste grilled chicken, pork, and seafood, or squeeze into your iced tea, cola, or rum. The calamansi fruit also has several medicinal uses. It can be a good treatment to itchy scalp, to heal insect bites, remove freckles, clear up acne and pimples, and to deodorize underarms. It is also a popular home remedy for cough. In addition to these, homemakers are awed by its power to remove heavy stains on fabrics, and as a subsitute for any of the ways a lemon can clean the home. Benefits of Calamansi Warm lemon (local-calamansi) water serves as the perfect good morning drink, as it aids the digestive system and makes the process of eliminating the waste products from the body easier. It prevents the problem of constipation and diarrhea from taking place, by ensuring smooth bowel functions. Read further to explore information about hot lemon water benefits†¦ Calamansi is a vitamin C rich citrus fruit that enhances your beauty, by rejuvenating skin from within and thus bringing a glow on your face. One of the major health benefits of drinking lemon water is that it paves way for losing weight faster, thus acting as a great weight loss remedy. Lemon water flushes out body toxins and thus is extremely beneficial for the body. Calamansi, a fruit popular for its therapeutic properties, helps promote your immune system and thus, protects you from the clutches of most types of infections. It also plays the role of blood purifier. Lemon is a fabulous antiseptic bestowed on us by Mother Nature. Limewater juice works wonders for people having heart problem, owing to its high potassium content. So, make it a part of your daily routine to drink a glass of warm lemon water in the morning and then open your gateway to enjoy its health benefits. Egg whites Egg white is the common name for the clear liquid (also called the albumen or the glair/glaire) contained within an egg. In chickens it is formed from the layers of secretions of the anterior section of the hens oviduct during the passage of the egg. It forms around either fertilized or unfertilized egg yolks. The primary natural purpose of egg white is to protect the yolk and provide additional nutrition for the growth of the embryo (when fertilized). Egg white consists primarily of about 90% water into which is dissolved 10% proteins (including albumins, mucoproteins, and globulins). Unlike the yolk, which is high in lipids (fats), egg white contains almost no fat, and carbohydrate content is less than 1%. Egg whites contain just over 50% of the protein in the egg. Egg white has many uses in food (e. g. mousse) and also many other uses (e. g. in the preparation of vaccines such as those for influenza). Benefits of egg whites Egg whites have become very popular due to their high protein and low cholesterol content. Once a popular breakfast staple, the whole egg was shown to be high in cholesterol which made it a food to be avoided. It was for this reason that egg sales began to plummet. However, egg whites, once separated from the yolk, have very little cholesterol and one cup has twenty-six grams of protein. Since egg whites are so versatile, theyre used in all kinds of food dishes such as egg white omelets, breakfast sandwiches, and salads. By itself, the egg white has a very bland flavor which allows it to easily pick up the flavors of other foods such as peppers and onions. They also blend well and cook quickly. Once the health benefits of egg whites were discovered, egg sales returned to normal. Most consumers were unaware of the health benefits of egg whites until it was learned that it was the yolk that contained the cholesterol. Studies developed and other than being a good source of protein, egg whites were shown to also contain essential minerals including Potassium, Magnesium,Calcium, Phosphorus,Copper, Zinc and Iron. However, egg whites are a bit high in sodium (403 mg) so anyone with special sodium dietary restrictions should consult a physician before adding egg whites to their diet. The egg white is also a good source of riboflavin and selenium along with essential vitamins such as folate, B12, niacin betaine and choline. Considering the nutritional value of egg whites, especially their high protein content, egg whites are a healthy addition to your daily diet. Theyre easy to cook, versatile and are relatively inexpensive. Egg white is great as for tightening and toning skin. It works wonders for greasy skin as it helps shrink large pores on the skin surface thereby reducing excess sebum. Large pores are potential breeding grounds for bacteria that cause bulbous zits and cysts. Egg white also contains an ingredient known as lysozyme, an enzyme which is potent in eradicating acne-causing bacteria by digesting their cell walls. Egg white has been used in facemask recipes since ancient times, especially in Asia, to achieve beautiful radiant skin. You can use egg white alone in your mask or add in other powerful ingredients to provide more nourishing benefits to your skin. Pimples A pimple is a small pustule or papule. Pimples are small skin lesions or inflammations of the skin they are sebaceous glands (oil glands) which are infected with bacteria, swell up, and then fill up with pus. Inside the pore are sebaceous glands which produce sebum. When the outer layers of skin shed (as they do continuously), the dead skin cells left behind may become glued together by the sebum. This causes the blockage in the pore, especially when the skin becomes thicker at puberty. The sebaceous glands produce more sebum which builds up behind the blockage, and this sebum harbours various bacteria including the species Propionibacterium acnes, causing infection and inflammation. Acne Acne vulgaris (or simply acne) is a common human skin disease, characterized by areas of skin with seborrhea (scaly red skin), comedones(blackheads and whiteheads), papules (pinheads), nodules (large papules), pimples, and possibly scarring. Acne affects mostly skin with the densest population of sebaceous follicles; these areas include the face, the upper part of the chest, and the back. Severe acne is inflammatory, but acne can also manifest in noninflammatory forms. The lesions are caused by changes in pilosebaceous units, skin structures consisting of a hair follicle and its associated sebaceous gland, changes that require androgen stimulation. Acne occurs most commonly during adolescence, affecting an estimated 80-90% of teenagers in the Western world. Lower rates are reported in some rural societies. In adolescence, acne is usually caused by an increase in androgens such as testosterone, which occurs during puberty, regardless of sex. For most people, acne diminishes over time and tends to disappear — or at the very least decreases — by age 25. There is, however, no way to predict how long it will take to disappear entirely, and some individuals will carry this condition well into their thirties, forties, and beyond. Some of the large nodules were previously called cysts and the term nodulocystic has been used to describe severe cases of inflammatory acne. The cysts, or boils that accompany cystic acne, can appear on the buttocks, groin, and armpit area, and anywhere else where sweat collects in hair follicles and perspiration ducts. Cystic acne affects deeper skin tissue than does common acne. Aside from scarring, its main effects are psychological, such as reduced self-esteem and in very extreme cases, depression or suicide. One study has estimated the incidence of suicidal ideation in patients with acne as 7. 1%. Acne usually appears during adolescence, when people already tend to be most socially insecure. Early and aggressive treatment is therefore advocated by some to lessen the overall long-term impact to individuals. Chapter III METHODOLOGY Materials Used In this study, you will use Calamansi Fruit, the whites of one egg, a bowl, a teaspoon, soap, water and a dry face towel. Procedure First, prepare one teaspoon of calamansi extract and one teaspoon of egg whites. Next, wash the face with soap and water then pat dry. Apply the calamansi extract and leave it on for a good five (5) minutes. Rinse the calamansi off and pat dry. After it, Apply the egg whites for ten (10) minutes or until it hardens. Finally, rinse the egg whites and pat the face dry. Repeat this regime thrice a week. Chapter IV RESULTS AND DISCUSSIONS Results After applying the egg whites and calamansi three times in a week, it was seen that within a week, the pimples and acne were starting to diminish. It was also seen that the mixure improved the user’s skin tone. It was proved that Calamansi (Citrofortunella microcarpa) and egg whites can be a useful tool in face treatment. Discussions Using these materials for a face mask is very effective because the Calamansi is very rich in Vitamin C and act with antioxidant properties that promote skin whitening, face treatment and anti-aging purposes. Furthermore, it has been widely used in many skin treatment regimes. It seems to have the ability to rinse off dead skin cells and give the skin a healthy glow. On the other hand, the protein content of the egg white is very effective in treating skin because its proteins have the ability to tighten pores and remove dead skin cells once rinsed. Chapter V SUMMARY, CONCLUSIONS AND RECOMMENDATIONS Summary It was studied that the Calamansi and egg white has skin care properties and can promote healthy, young skin. A teaspoon of both ingredients was applied to the face as a mask and was rinsed off. After a week of repeating the regime, it was seen that the ingredients have potential in skin care and face treatment. Conclusions After the study was done, it was found out and concluded that the Alternative Hypothesis, Calamansi fruits and egg whites are effective for face treatment, is correct and the null hypothesis wrong. Reccomendations For future improvements of this study, the researcher recommends to compare this regime to other commercial skin care procedures and products.

010 Distinguishing They Say and I Say Professor Ramos Blog

010 Distinguishing They Say and I Say Weekly Journals Quick Write What questions do you have about the journals? Weekly Journals The chapter we read for today is particularly important for your weekly reading journals. You need to summarize what someone else said, then respond to it. In order to do that, you have to signal what someone else has said and when you are adding to or responding to that. Why Rural America Voted for Trump Robert Leonard, â€Å"Why Rural America Voted for Trump† [p. 279] Democrats think people are fundamentally good. Republicans think people are fundamentally bad. Do   you think people are good? Jonathan Haidt: Can a Divided America Heal? 20 Minutes. Jon Haidt is a Social Psychologist. Write down anything you think is important or that stands out to you. Write down any words you don’t know so we can make a list for everyone. â€Å"Me against my brother; me and my brother against our cousin; me and my brother and cousins against the stranger.† Chp 5, â€Å"And Yet† Distinguishing What  You  Say from What  They  Say Chapter 5 (p. 68) introduces you to the term  voice markers  in order to help you distinguish the â€Å"I say† from the â€Å"They say.† This is a very important move since we are now including the â€Å"They say† in your writing. If you do not do this clearly, the reader will be confused as to your position and you may seem to contradict yourself. The templates help you with specific ways of signaling who is saying what, and to embed the voice markers. Being able to distinguish your own view from the common view is a â€Å"sophisticated rhetorical move.† Using â€Å"I† or â€Å"We† The chapter also covers using the first person in academic writing, â€Å"I† or â€Å"we.† You have likely been told to not or never use the I in college writing. The book argues that well-supported arguments are grounded in persuasive reasons and evidence, not in the use of or nonuse of pronouns. Free Write Take the topic you are thinking about researching for your report and write it at the top of a page. For the next five minutes I want you two write down everything you know about it. Do not edit as you write. Just keep writing and see where it takes you. Just keep writing. If you thought runs out, skip a line and start a new thought. Keep writing. Figure out what you know and what you need to research.

Goals of Punishment Essay Example | Topics and Well Written Essays - 500 words

Goals of Punishment - Essay Example Among these have been punishments aimed at shaming individuals into avoiding to commit crimes which they had committed before (Word, 2007). An example of these shaming punishments has been the requirement for first time DUI offenders to wear a yellow license plate when they are on suspension. This requirement has ensured that the rates of imprisonment for DUI offenders, which takes a huge chunk off state budgets, have been reduced. It has been found that this is the most cost effective way for the achievement of deterrence as well as the satisfaction for the demands of retribution.While this requirement had been legislated in the 1960s; it was rarely used until the state of Ohio declared it mandatory for all those found committing the DUI offense. One would say that this is a reasonable punishment because it achieves the goal of punishing the individual through being exposed to the public throughout his or her suspension period. The shame derived from this exposure ensures that the individual involved does not repeat the same offense. In fact, the fear of going through the same experience for a second time will act as deterrence from committing future offenses. This measure has seen a level of success in the last few years as seen through the reduction of the number of r estricted number plates from over 10000 in the first year of it implementation to 5270 a year later. In the New York area of Bronx, the most frequently used method of deterrence to crime is the stop and frisk method. This is the case where police officers stop anyone whom they suspect of having criminal intentions and searching them. Despite the good intentions that were intended when this practice was instituted, it has come to be extremely unpopular with the residents, especially those from minority groups. Statistics show that while African Americans only make up 23% of New Yorkers, they are the victims of 53% of the stop and

Human Recourses Essay Example | Topics and Well Written Essays - 1000 words

Human Recourses - Essay Example It is however important to note that the supervisors have a clearer role of overseeing the rest of the workers to make sure they are complying with their responsibilities. The supervisors report to the managers, which therefore mean that the manager has an overall task of ensuring that all the employees have played their part in ensuring that the company’s products and services meet the required quality and standards. 2-How do you protect the intellectual property of the organization and the employee? The property of the organization as well as that of the employees are registered with the United States Patent and Trade Mark Office (USPTO), which is the body charged with registration of designs, patents, and trademarks. Having registered with this body, these rights are administered by the United States Copyright Office of the Library of Congress. 3-How can you help the employee reach to top management level? In my organization, there is a hierarchical structure, which an empl oyee is supposed to follow when they want something to be addressed. Therefore, I will refer such an employee to my immediate supervisor, who will then decide how to refer them to the top management, but that will only happen if the supervisor cannot find a solution to their concern. 4-Does your company take risks? My company take very many risks, especially the financial risks. For example, there are so many programs that are invested in, which wield significant amounts of financial risks. What is important to the company is to carry out a feasibility test for any particular venture, and if it is identified that there is a possibility of being successful, the venture is implemented. However, not all ventures that are implemented emerge successful – some lead to loss of huge amounts of funds. Contrary, the company makes efforts to avoid taking risks on matters that can compromise employee wellbeing or health. For example, if it is established that a certain venture can expose employees to uncontrollable health risk, it is abandoned. 5-Should employees be punished for unhealthy lifestyle? I think punishing employees for unhealthy lifestyles is a retrogressive ways of addressing this problem, as it will only attract employee’s rebellion among other issues. Rather, there are other enlightened ways of helping the employees who experience unhealthy lifestyle. The most important solution is for the employers to device lifestyle policies, which can be used in promoting positive lifestyles and diseases management, a strategy that can also help reduce health-care spending. Disease management is a combination of strategies devised to curb cost of chronic conditions that require considerable changes in behaviour. The goal of this strategy is to curb repeated hospitalizations, avoid incidences of acute illnesses, and lower mortality risks. Therefore, any forward-looking organization should think of implementing such strategies rather than punishing the emplo yees for their unhealthy lifestyles. 6-How can drug abuse affect the job behavior? Drug abuse has a lot of unfavourable effects on job behaviour. When employees become addicted to drugs abuse, they tend to lose concentration on their job, perhaps because they want to find time to go and take drugs, because their addicted body system cannot function well without taking the drugs, because they have lost their confidence and they are suffering from low self esteem. Other impacts include frequent request of early

Virtuoso Teams Essay Example for Free

Virtuoso Teams Essay In a day-by-day shrinking world where new organizations are popping up like mushrooms on a wet forest floor, what can be the one factor that sets you apart from the rest? The common answers would be better technology, brilliant strategies, great work atmospheres and many other such options. While one can’t deny the importance of all this, isn’t it obvious that every business unit on the planet is aware of these factors and trying in their own way to improve upon them. In a world where complex and intricately-woven ideas generally sound â€Å"smarter† it is often a simple and honest idea that does the trick. While thinking of better ways of resource utilization and profit maximization, we often end up overlooking the most conveniently available resource available to us- the â€Å"human resource†. While human capital management and human resource development (HRD) may now sound like run-of-the-mill terms, companies can take these concepts beyond their conventional boundaries to chart new stories of success. â€Å"Virtuoso teams† are the call of the future. When big, discontinuous change is required, a different sort of team and leadership is needed. These Virtuoso Teams make the difference between real success and just achieving another modest result. What are these â€Å"virtuoso teams†? Are they the proverbial genies from an Arabian Nights story that can make all our problems disappear? Well, not quite so fantastic but somewhat equally efficient, these teams are an elite squad- Revolutionaries that are catalysts for big change. They are utterly unique in the ambitiousness of their goals, the intensity of their conversations, the degree of their esprit, and the extraordinary results they deliver. Not bound by the usual rules of the game, these teams comprising of brilliant individuals working together and yet always competing with one another are dynamic and charismatic in their approach. In a world where there is no dearth of talent or skill, the star achievers are no more content with their accomplishments. There is always a hunger for more. Self-actualization needs makes a majority of workers hop jobs in the search for better prospects. The talent-drain problem is one of the major causes of concern in all major companies. A great idea would be to group such star achievers in teams and put before them the toughest challenges whereby they can not only use their exceptional individual skills but also collaborate for doing something truly remarkable. Traditionalists criticize such teams branding them â€Å"too risky, too temperamental, too ego-centric, and too difficult to control†. But they forget an important fact, the innovators and change agents in today’s world are individuals with these very same characteristics. What if Mark Zuckerberg and his team of innovators had preferred â€Å"playing it safe† instead of charging ahead with their self-belief. The world never would have shrunk so close as it has through â€Å"FACEBOOK†. We may call people like Zuckerberg mavericks and temperamental even ego-centric but who can deny that feeding one’s ego is what actually keeps the crà ¨me-de-la-crà ¨me striving for continued excellence. Virtuoso Teams tell some of the most compelling and wide-ranging stories of remarkable team leadership ever assembled. These teams are intense and intimate. They assume that their customers are every bit as smart and sophisticated as they are, so they don’t cater to a stereotypical â€Å"average.† Leaders of virtuoso teams put a premium on great collaboration—and they’re not afraid to encourage creative confrontation to get it. Top companies are realizing that such teams not only engage some brilliant minds in realizing their true potential but help the company as a whole do much better. Other employees are motivated and work harder to be a part of this elite team, top management can delegate responsibilities to these teams and be sure of effective solutions and the team members have what they crave for most- jobs that challenge them to keep doing their best. The future of business enterprises can be defined through proper handling of these virtuoso teams.

Flaws in the Efficient Market Theory :: Economy

Flaws in the Efficient Market Theory According to the Efficient Market Theory, it should be extremely difficult for an investor to develop a "system" that consistently selects stocks that exhibit higher than normal returns over a period of time. It should also not be possible for a company to "cook the books" to misrepresent the value of stocks and bonds. An analysis of current literature, however, indicates that companies can and do "beat the system" and manipulate information to make stocks appear to perform above average. An understanding of the underlying inefficient "human" factors in the market equation is necessary in order to account for the flaw in Efficient Market Theory. Efficient Market Theory: A Contradiction of Terms Efficient Market Theory (EMT) is based on the premise that, given the efficiency of information technology and market dynamics, the value of the normal investment stock at any given time accurately reflects the real value of that stock. The price for a stock reflects its actual underlying value, financial managers cannot time stock and bond sales to take advantage of "insider" information, sales of stocks and bonds will not depress prices, and companies cannot "cook the books" to artificially manipulate stock and bond prices. However, information technology and market dynamics are based upon the workings of ordinary people and diverse organizations, neither of which are arguably efficient nor consistent. Therefore, we have the basic contradiction of EMT: How can a theory based on objective mechanical efficiency hold up when applied to subjective human inefficiency? As a case in point, America Online (AOL) offers a classic example of how investors can be misled by a company that uses the market system against itself. AOL, up until early November of this year, used an accounting system that effectively "cooked their books" and provided misleading figures on the company's performance. Instead of accounting for its promotion expenses and costs as a regular expense, as normal companies do, AOL spread them over two years. This let AOL report annual profits based on revenue figures derived from denying actual expenses (as cited in Newsweek, November 11 edition). By deferring those costs, AOL over the years reported profits $385 million greater than they would otherwise have been. The company then used these non-existent profits to promote itself as a money-making opportunity for both stockholders and potential investors, artificially increasing its stock prices. This accounting practice is perfectly legal, but the information was kept private for over two years. The company has recently announced that, effective immediately, promotion expenses will be charged to earnings as the expenses are incurred, the way a normal company does. AOL will also take a one-time special charge of $385 million for the

Jolli Bee Case study Essay

In 1975 Jollibee Food Corporation began as an ice cream parlor and was run by the Chinese-Filipino Tan family. After the oil crisis in 1977 Tony Tan Caktiong (TTC) expected the ice cream prices to soar. The consequence of this incident was, that the family diversified into a home-style Philippine hamburger, which was quickly desired by the customers. As a result of the big success the family opened five stores in Manila, where the family incorporated as Jollibee Foods Corporation. When McDonald’s entered the Philippine market in 1981 Jollibee had to face his first serious challenge. With already 11 in their back Jollibee was fearless and confident. Moreover Philippine customers preferred the spicy taste of their hamburgers. Nevertheless McDonald’s, who spent a lot of money in advertising, quickly exceeded Jollibee’s sales per store. The company was named after TTC’s vision where employees work efficiently and cheerfully, like bees. Through a well-developed operations management Jollibee was able to offer a consistent and efficient service and quality food. Consequently the family expanded rapidly throughout the Philippines financing all growth internally until 1993. At the end of 1993 the Jollibee Foods Corporation had a total of 124 stores with a total sales volume of 3.386 millions of pesos (see Exhibit 1). Year Total Sales (millions of pesos) Total Stores at the End of the Year Company-Owned Stores Franchises 1975 NA 2 2 0 1980 NA 7 4 3 1985 174 28 10 18 1990 1,229 65 12 54 1991 1,744 99 21 80 1992 2,644 112 25 89 1993 3,386 124 30 96 1994 4,044 148 44 106 1995 5,118 166 55 113 1996 6,588 205 84 124 1997 (projected) 7,778 223 96 134 NA = not available Exzhibit : Jollibee Philippines Growth 1975 – 1997 (Bartlett and Beamish, 2011, p. 35). Although Jollibee went public in 1993 the Tan family retained the majority ownership and kept on controlling Jollibee. BACKGROUND After the big success against McDonald’s people started approaching TTC for franchise rights. That’s why Jollibee slowly began to enter the foreign markets with investments in Singapore. With the help of friends Jollibee started a partnership with a local manager and five Philippine-Chinese investors. Soon the relationship between Jollibee and the local manager started to worsen. Therefore the franchise agreement was revoked and shut  down in 1986. Jollibee kept on moving offshore and started joint ventures in Taiwan and Brunei as well as an own store in Indonesia in the late 1980s. Because of several mistakes Jollibee was unsuccessful in every market besides Brunei. Nevertheless Jollibee decided to continue entering foreign countries. For that reason in 1994 an International Division was created with Tony Kitchner selected as Vice-president. He started expanding quickly while he was differentiating the International Division from the Philippine part. Moreover Kitchner tried to create a more formal culture for the division with a strategy, which had two main themes – â€Å"targeting expats† and â€Å"planting the flag†. Soon he remarked that the Middle East, Hong Kong, Guam and other Asian Territories would provide a good market for Jollibee since many Filipinos live there. The other strategy said, that a company always has a first mover advantage. So Jollibee started to plant the flag in countries where there was no or little competition. Jollibee expanded quickly – by 1997 Jollibee had 223 stores (see Exhibit 1). But this rapid growth also had the consequences that there was not enough advertising budget. With the growth of the international business the relation between the International Division and the Philippine organization started to struggle. That’s why in 1996 TTC realized that the Kitchner’s strategy was costing heavily and decided not to keep on supporting Kitchner. Because of that Kitchner left Jollibee in 1997 while TTC shrank the International Division’s staff from 32 to 14 (Bartlett and Beamish, 2011, p. 48). INTERNAL ANALYSIS 1 Current Situation Today Jollibee is the largest fast food chain in the Philippines, operating more than 750 stores (Jollibee, 2013). It is mainly operating on its domestic home-market where it is a dominant market leader. Moreover the company currently has more than 80 stores outside the Philippines – USA (26), Vietnam (32), Brunei (11), Jeddah (7), Qatar, Hong Kong, and Kuwait (1 each). Jollibee obviously want to grow fast and become international. For further investments Jollibee has to find out what went wrong during their first years, where foreign markets couldn’t be reached successful. Additionally Jollibee has to question if Jollibee still can be mainly family-run as their company grows very fast. 2 Strength Financial situation and leadership in local market: As already mentioned, Jollibee is the biggest fast food chain in the Philippines and owns the leadership in their local market. With over 750 stores worldwide Jollibee has strong financial resources with an operating margin of approximately 7% (net income). Although competitors like McDonald’s have two-digit margins (Google finance – McDonald’s Corporation, 2013) Jollibee shows a static growth. Their net income nearly tripled between 1992 and 1996. Moreover Jollibee Foods Corp. joined the ranks of Forbes Magazine’s top 50 Asian companies this year based on financial track records (GMANETWORK, 2013). Furthermore Jollibee’s assets seem to be bound long-term in property and inventory. Operations management capability Jollibee is a family-run business. Although there was an IPO in 1993 the Tan family still controls the business. Nevertheless they hired external managers in areas where they weren’t familiar with and local knowledge was needed, e.g. the international business. Another aspect is, that the share of own stores is relatively high – with about 40% while competitors like McDonald’s only own 20% of their stores (McDonald’s, 2013). Normally own stores demand a much higher investment than franchise stores while having a much higher financial risk of failure. Besides that the company is capable of serving good, fresh and healthy food for low prices. Key to this affordable price is a well-developed operations management. Diversity in product offering Another huge strength of Jollibee Foods Corp. is its diversity in products which is bigger than most of their competitors. Moreover, the acquisition of Greenwich Pizza and the joint venture with Deli France even increased their product margin. Company philosophy The next big strength of Jollibee Foods Corp. is their company philosophy, which was set after TTC’s vision. The so-called â€Å"Five F’s† contain â€Å"flavorful food†, â€Å"friendliness†, â€Å"fun† â€Å"family† and â€Å"flexibility†. Flavorful food: As already mentioned, Jollibee places special emphasis on good, healthy and flavorful food. The other four F’s aim to give the customer a nice stay and a nice atmosphere with their family where they can join their meal. 3 4 Weaknesses Expansion of business in international markets As already mentioned the first moves to foreign markets failed. Due to several mistakes Jollibee had to close their stores after a couple of years. The management made huge errors when they cooperated with local manager, which didn’t follow the company’s philosophy. Jollibee should have controlled the manager from the beginning and maybe they had to show them their operational management skills to fulfill their requirements, e.g. with a training or instruction. Additionally the communication within the organization has to approve so that problems between the two divisions can be minimized. Dependence on Filipinos Another weakness of Jollibee is their dependence on Filipinos. Instead of addressing to people from all walks they try to force themselves to just serve Filipinos. With a well managed marketing addressed to other citizens the demand after Jollibee products could increase and maybe lead to a expansion towards Europe. Moreover they could start promotional campaigns where Jollibee is presented as a global brand. Bias towards friends Jollibee Foods Corp. has a strong bias towards friend and relatives while selecting local franchise partners. This often led to problems. They should select their partners after their attitude to work and capability instead of friendship. EXTERNAL ANALYSIS 5 Opportunities Widen product range As previously mentioned the product range and taste of Jollibee differs from  competitors like Burger King and McDonald’s due to its Philippine origin. This is not only a chance, but also a risk at the same time. The special taste gives Jollibee the chance, that customers prefer their food. Also Jollibee should show that they only serve quality food while the price is still affordable. With a well-planned marketing campaign they could reach a competitive advantage. Otherwise Jollibee runs danger to lose the competition because of the far bigger marketing budgets and brand recognition of the established burger chains, as they face this problem in Hong Kong and California. Furthermore they could widen their product range to address people from other countries. Another option would be to include more local food items to target more mainstream American people. But as Tony Kitchner already failed with the â€Å"Jollimeal†, which is modifier for each country this has to be planned exactly. If something like that will be used again, a better communication to the customers is necessary. Untapped locations Location management is a key to success in the fast-food industry, as the number of customers increase with a well-located restaurant. That’s why another opportunity is, that the â€Å"plant the flag† strategy should be reused, but in a slightly smaller scale. Jollibee should watch out for untapped locations with fewer or negligible competition to save the first mover’s advantage or just to acquire new customers. Another option is to hire local people to get local knowledge. But in order to stay successful in foreign countries, Jollibee has to at least run 60 restaurants with a turnover of minimum 800.000 US-Dollars each. 6 7 Threats Competition One of the biggest threats and problems of Jollibee Foods Corp. is the huge amount of competitors. Moreover, these competitors, e.g. Burger King or McDonald’s, have a established brand and are well known Other At last there are several other little threats that could get problematic for Jollibee. Since the downturn in economy many people have to eat at home, because they cannot afford the costs of going out with the whole family. Another aspects are the rising operational costs, e.g. power or labor. With static increasing operational costs the profit decreased so that Jollibee will be forced to raise the food prices. Since people try to live healthier their dining habits could change, so that people could prefer dining than fast food. RECOMMENDATIONS This analysis makes one thing clear: Opening over 150 stores within 10 years is beyond the organizational and financial capabilities of Jollibee. It should grow slower and concentrate on every store opening so that it is able to generate income very quick and be able to pay back debts. Another big question is, if Jollibee is able to address to non-Philippine expats without or with less modifications. The suggestions for this three selected markets are as following: Hong Kong and the United States (California) both are huge but highly competed markets. The advantage of California is that there is a big community of immigrants as well as a big community of Philippine expats, who are the main group addressed by Jollibee. Moreover the Americans like fast food and probably like the regular Jollibee menu. However the Chinese market needs high entry costs since the demanded modifications are very high, although the customer acceptance is not guaranteed. As mentioned before, Jollibee should concentrate on few stores. That’s why it would not make any sense to enter both markets, as the financial situation is too bad. Because of a wider range of communities as well as fewer modification costs, Jollibee should try to compete on the U.S. market. Though the market in Papua New Guinea may be entered on a basis as a test, since there are only few fast food companies to compete with. Additionally, the entry costs are low. Although it is not guaranteed that the fast food will be accepted on this virgin market, the risk for a fast expansion is too high. As Bartlett and Beamish state, the so-called â€Å"Global mentality† is a key factor for the fast food industry to get successful (Bartlett and Beamish, 2011, p. 12). REFERENCES Bartlett, Christpher A., Beamish, Paul W. Transnational Management – Text, Cases, and Readings in Cross-Border Management. 6th ed. New York: McGraw-Hill Irwin, 2011. Print. McDonald’s. Our company. Retrieved September 14th, 2013, from: http://www.aboutmcdonalds.com/mcd/our_company.html Google Finance – McDonald’s Corportion (2013, September 13). Retrieved September 14th, 2013, from: http://www.google.com/finance?cid=22568 Jollibee – About us. Retrieved September 14th From: http://www.jollibee.com.ph/about-us GMANETWORK – Jollibee, Ayala Corp., Alliance Global among Forbes’ ‘Fab 50’ Asian firms . Retrieved September 14th From: http://www.gmanetwork.com/news/story/324133/economy/companies/jollibee-ayala-corp-alliance-global-among-forbes-fab-50-asian-firms